Step one is defining the objective in measurable terms: footfall to a specific location, awareness in a defined radius, or recall ahead of a launch date. Everything downstream depends on getting this specific.
Step two is audience mapping, using movement and demographic data to identify which corridors and dayparts actually reach the people you're targeting.
Step three is format selection. Static, transit and digital formats each carry different strengths, and most strong campaigns blend two or more rather than relying on a single format.
Step four is measurement. We agree reporting cadence and the metrics that matter before a single site goes live, so results are tracked against the original objective rather than assessed after the fact.
